EKB-293 + EKB-294 are one component, not two. Generic vs page-specific is the same block with the Expert picker empty or filled. Two doctypes, two handlers and two views for one visual with an optional field is exactly the kind of duplication that rots. Merge them. EKB-295 → content task, not a build. New ContentPage under Home, two peopleCardsCollection blocks. Only dev work is whatever the Figma card design needs beyond the existing person-card markup.